The SEMrush Keyword Magic Tool is a powerful resource for SEO professionals and content creators. This guide will walk you through using this tool to find valuable keywords for your SEO strategy.
The SEMrush Keyword Magic Tool is a feature that helps you find and analyze keywords related to your topic. It provides data on search volume, keyword difficulty, and other metrics to help you make informed decisions about your SEO strategy.
Let's go through the steps to use this tool:
Log into your SEMrush account and find the Keyword Magic Tool under the Keyword Research section.
Enter your seed words into the tool and click on search for broad terms. For this example we are going to use the seed keyword "Snowboard".
Once our keyword report is ready, click on "Broad Match" or ("Terms Match" in Ahrefs) to see all results with our seed keyword in them.
SEMrush will find all keywords/search terms that have our seed words in them. In this case, we have 298,975 keywords with the seed keyword "Snowboard" in them.
We need to curate our list of matching terms for the best result and to git rid of some unnecessary keywords we don't care to target. You’ll notice that some of the matching terms aren’t relevant. For instance, we end up with the terms "ride snowboards" and "how to snowboard". While we could promote a product through informational content we are focusing on commercial and transactional keywords for now.
We're going to want to refine our results to eliminate any unwanted results. The easiest way to do this is create list of includes. Includes are any words that should appear in the search terms along with our seed keywords. Since we’re an affiliate marketer, we are focused on commercial or transactional intent keywords.
Anything like "best", "top", "review", and "reviews" and one of my favorites "beginner". These are all great ways to narrow our results down. Remember to choose "Any Word" when you create this filter or it will require every word in the list to be in the search term.
This narrowed our results down to 25,812 keywords, this is a lot better but we can narrow this down even more to refine our results a bit more.
We want to narrow our list down even further and we can do this by adding some exclude keywords. An exclude word is any word that we don’t want to appear in our search terms. In this case, we don’t want our list to include terms like "best places to snowboard" or "snowboard shop near me".
So, we create an exclude list. My list has the following words in it: "place", "places", "near me", and "shop". Add your list to the Exclude filter and click Apply.
Our list has now shrunk to 24,818 keywords. We could group these now, but this would use quite a lot of resources and include a lot of very low volume keywords so we're going to narrow it down until we have a list of around 500-10,000 keywords depending on the size of our niche.
Let’s see if we can narrow our list down a bit more.
Click on the Volume filter, and add a minimum. In this case I decided anything under 20 volume wasn't worth targeting. This will narrow our keyword list down quite a bit.
This narrowed our list down to 4,711 keywords, a much more reasonable number, we could narrow this down more by adding more include/excludes or tweaking our volume further but I'm going to stick with this list.
Narrow down your results using other filters if needed. You can filter by:
Save interesting keywords to your Keyword Manager or export the data for further analysis.
Group related keywords together to create content clusters. This can help you organize your content strategy and improve your SEO performance.
The SEMrush Keyword Magic Tool is a valuable asset for your SEO toolkit. By following these steps and tips, you can uncover keyword opportunities to improve your content strategy and SEO performance.