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How to do AI Keyword Research for SEO

by Tim Schneider

In the rapidly evolving world of Search Engine Optimization (SEO), AI keyword research is steadily becoming an essential tool for digital marketers. Harnessing the power of Artificial Intelligence for keyword research allows you to not only streamline your SEO efforts but also discover untapped opportunities, or "low hanging fruit" keywords, which can significantly boost your website's visibility.

One AI tool that has shown immense promise in this realm is ChatGPT, developed by OpenAI. As an advanced language model, ChatGPT can be leveraged to conduct thorough, intelligent keyword research. "ChatGPT for SEO" is not just a buzzword; it represents a powerful new approach in digital marketing. By using ChatGPT, you can find new keywords that can help your content resonate with your target audience, increasing engagement and improving search engine ranking.

How to use AI for keyword research

Discovering New Keywords with ChatGPT

Understanding your target audience's language and the keywords they use while searching online is crucial for successful SEO. This is where AI keyword research shines, especially when leveraging ChatGPT. ChatGPT is more than just an AI keyword research tool; it's an intelligent assistant that can help you find new, relevant keywords that your audience is actually using.

ChatGPT works by simulating human-like text conversations, making it an exceptional tool for understanding and predicting natural language patterns. It can generate realistic and relevant keyword suggestions based on input prompts. To utilize ChatGPT for keyword discovery, you can start by feeding it with some core keywords or topics related to your business. ChatGPT will then provide a list of related keywords, phrases, or questions that real users might use in their online search queries.

By utilizing the power of ChatGPT, you can:

  • Significantly expand your keyword list
  • Reach more potential customers
  • Enhance your SEO strategy

In the next section, we will talk about how ChatGPT can help you find easy keywords with AI, simplifying the usually daunting task of keyword research.

Keyword Research with AI

Discovering New Keywords with ChatGPT:

In this section we'll cover a couple ways you can use ChatGPT to discover new keywords. Simplifying keyword research.

Example One: Long-tail SEO keywords for Gaming PC niche:

ChatGPT SEO Keywords for Gaming PC Niche

The AI model goes beyond traditional keyword tools that often merely suggest variations of input keywords. It's capable of understanding the context, thus coming up with a broader range of associated keywords. It's like having a brainstorming session with a team of expert content creators, only quicker and more efficient.

Moreover, with its ability to generate questions that people might ask on the topic, ChatGPT can be utilized to identify long-tail keywords - specific phrases with lower search volume but higher conversion rates. This method is often a goldmine for "low hanging fruit" keywords.

If you want to verify the search volume and interest of these keywords, you can add them into your favorite keyword research tool to verify the search volume and difficulty.

Google Ads Keyword Planner Results:

Keyword Planner Results

Don't have access to GPT-4?

If you don't have a ChatGPT Plus plan, you can try this same keyword research strategy for free using Optiwing's AI keyword research tool. Optiwing uses the same GPT-4 AI model as ChatGPT, and can help you find new keywords for your niche, with a easily adjustable form input you can get the same results as ChatGPT.

Optiwing GPT-4 Example

Example Two: Find related keywords for your niche

Exploring fresh, engaging content topics is as crucial as discovering new keywords for your SEO strategy. It's about finding that sweet spot where your audience's interests intersect with your brand's offerings. Here, ChatGPT can be a game-changer, assisting you in unearthing unique and relevant topics that resonate with your target audience.

This is important for SEO to fully cover the topic and build topical authority in your niche, when you cover a topic in it's entirely, not only do you have lots of relevant content for users, but it also gives you a boost in the rankings for becoming an authority on the subject. One way to do this is asking for related topics and keywords to your niche.

Related Topics ChatGPT

ChatGPT's strength lies in its ability to generate topics that are not merely variations of the input keyword but instead widen the content scope, potentially reaching a broader audience. The AI model can also suggest unique angles to approach existing topics, enabling you to create content that stands out.

Furthermore, using the questions generated by ChatGPT can also provide new perspectives and topic ideas. These questions, which the AI predicts users might ask about a particular topic, can guide the creation of comprehensive, SEO-friendly content like blog posts, FAQ pages, or even a series of social media posts.

By leveraging ChatGPT, you can keep your content strategy dynamic and audience-focused, driving more engagement and improving your SEO performance.

Closing Thoughts

In essence, ChatGPT is a powerful tool that can be treated like another SEO professional to bounce ideas off of or ask for suggestions and recommendations, and can do the laborious side of keyword research in a fraction of the time.

Using the questions generated by ChatGPT can also provide new perspectives and topic ideas. These questions, which the AI predicts users might ask about a particular topic, can guide the creation of comprehensive, SEO-friendly content like blog posts, FAQ pages, or even a series of social media posts.

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