Optiwing logo

Link Building for SEO guide

by Tim Schneider

If you're familiar with search engine optimization (SEO), you know that backlinks are a crucial factor in achieving a higher search engine ranking for your website. But, building high-quality backlinks that help improve your SEO can be a challenging task. In this article, we'll dive into the basics of link building and provide you with actionable tips to get started.

How To Do Keyword Research with tools

What is Link Building?

Link building is the process of acquiring backlinks, which are links from other websites that point to your website. Search engines consider backlinks as a vote of confidence for your website, indicating that other websites find your content valuable and relevant. The more high-quality backlinks you have, the higher your website will rank on search engine results pages (SERPs).

Link building is an essential component of SEO for two main reasons:

1. Improved Search Engine Rankings

  • Search engines, such as Google, use backlinks as one of the many ranking factors to determine the relevance and authority of a website. Websites with a high number of high-quality backlinks are more likely to rank higher in search engine results pages.

2. Increased Website Traffic

  • Backlinks from high-traffic websites can drive referral traffic to your website, resulting in an increase in website visitors and potential customers.
The Basics of Keyword Research Using Keyword Research Tools

Types of Backlinks

There are two types of backlinks: dofollow and nofollow.

Dofollow backlinks are links that search engines recognize and use to determine the authority and relevance of your website. These backlinks pass on link juice, which helps your website rank higher in SERPs.

Nofollow backlinks are links that have a nofollow tag attached to them, which tells search engines not to count the link as a vote of confidence for your website. Nofollow links don't pass on any link juice to your website, but they can still drive referral traffic so they're not worth ignoring.

It's important to have a healthy mix of both dofollow and nofollow backlinks, as this looks more natural to search engines and improves your overall SEO.

Link Building Strategies

There are three main ways you can earn backlinks
  • Asking
  • Adding
  • Earning

1. Asking for links

Asking for links is when you actively contact a website and ask them to link to yours.

You can ask them to link to:

  • Blog posts
  • In-depth guides
  • Ebooks
  • Visual assets (like infographics)
  • Case studies
  • Original research and data

Here are some effective link building strategies that you can use to build high-quality backlinks:

2. Adding Links

Adding links refers to going to another website and manually adding your link there.

For example, you can manually add links to:

  • Social media profiles
  • Business directories
  • Forums, communities, and Q&A sites (like Quora)
  • Blog comments
  • User profile pages

Note: Manually adding SEO links is one of the easiest and possibly least effective ways to build links.

These types of links often come from low-quality sources. The kind that Google doesn’t want to give too much weight to.


Because you create them. And you’re practically endorsing yourself.

Which isn’t what Google is looking for when figuring out which websites deserve to rank best.

And since these links aren’t editorially given (links you don’t ask for), they carry less weight than other types of links.

While these links won’t actively help you, they also won’t hurt you. Your best bet is to earn your links.

3. Earning Links

When you earn links, other websites link to yours without you asking them to.

Other Strategies:

Here are a few different types of content people tend to link to:

  • Visual assets (infographics, charts, diagrams, etc.)
  • Original research and data (industry studies, surveys, proprietary research, etc.)
  • Online tools and calculators
  • In-depth guides and tutorials

To find more content ideas, look at your competitors’ backlink profiles.

Here are some effective link building strategies that you can use to build high-quality backlinks:

1. Create High-Quality Content

Creating high-quality and valuable content is one of the most effective ways to attract backlinks. If your content is useful and informative, other websites in your niche are more likely to link to it as a resource for their own audience. Especially considering Google's Helpful Content Update.

2. Guest Blogging

Guest blogging involves writing a blog post for another website in your niche in exchange for a backlink to your website. This is a win-win situation, as the website gets free content, and you get a valuable backlink.

3. Broken Link Building

Broken link building involves finding broken links on other websites and suggesting your content as a replacement. This not only helps the website fix their broken links but also provides you with a valuable backlink. This can be a bit harder to pull off and may take more time in effort but can be well worth it!

4. Competitor Analysis

Analyzing your competitors' backlink profiles can help you identify potential link opportunities. You can reach out to websites that link to your competitors and suggest that they link to your website as well.

5. Social Media

Social media platforms are great for promoting your content and attracting backlinks. By sharing your content on social media, you can reach a wider audience and potentially get other websites to link to your content. Message boards specific to your niche, facebook groups, ect. can all help drive traffic and link juice to your page.


Link building is an essential component of SEO that can help improve your search engine rankings and drive referral traffic to your website. By creating high-quality content, guest blogging, broken link building, competitor analysis, and leveraging social media, you can build a strong backlink profile that will help improve your SEO. Remember, link building takes time and effort, but the results are worth it.

You may also like...

Start grouping keywords and building topical authority

Claim your 100 free credits now