Keyword grouping is one of the most popular strategies for keyword research in SEO currently, and for good reason. The days where 1 page ranks for 1 keyword are gone. Nowadays, one article can rank for 100s if not 1000s of keywords.
The technique consists of grouping semantically-related keywords together, so that you can organize your site into consistent content silos or keyword clusters. And more easily cover a niche in it's entirety without writing an article for every single keyword.
Following such an approach can help your site build authority and get more traffic from Google. But when dealing with thousands of keywords, figuring out how to group them manually can be overwhelming and time-consuming, if not impossible. That's where Optiwing's Keyword Grouping Tool comes in. Automatically visualize and cluster thousands of keywords using real time google SERP data, eliminate keyword cannibalization and save precious time.
First create a free account or log in with Google, LinkedIn, or an existing account.
Using a keyword research tool like Ahrefs, SEMrush or Google Ads Keyword Planner , create a list of keywords you want to group, using seed keyword(s) and criteria like search volume, keyword difficulty, or any other metric you prefer.
Alternatively, create a custom list of keywords using Excel or Google sheets to be grouped by Optiwing.
Export your desired list of keywords to group from your keyword research tool as a CSV, or download your keyword list from Microsoft Excel or Google Sheets as a CSV.
Google Keyword Planner:
After downloading our list of keywords as a CSV file we can head over to the Optiwing Dashboard and upload it.
Click on the "+New" button on the Optiwing Dashboard to start a new grouping job. Optiwing will search for each keyword in your CSV file and group them based on their SERP data, if they share more than 3 top 10 URLs, they will be grouped together.
Upload your CSV file of keywords to be automatically grouped by Optiwing. There is no limit to the number of keywords you can upload, but larger jobs will take longer. Each unique keyword in your CSV file will cost 1 credit to group.
Change the name of your grouping job, select geographic location, and device type, and click on "Launch Job". Your job will be queued and each keyword searched on google, compared to every other keyword in your list, and grouped into clusters based on if they share pages in their top 10 organic results.
After your grouping job is complete, indicated by the green "completed" status, you can view the results in your browser by clicking the "Display Results" button.
This will open a window all of your keywords grouped together, with the highest volume search term or primary keyword as a button, which you can click to see more information.
Clicking on a cluster will show the total volume of the keywords in that grouping, as well as the keyword difficulty (How hard it is to rank for that keyword), as well as every variation of the primary keyword. This will show which keywords share the same top ranking pages, and can be targeted with a single page.
Each one of these buttons is a potential article. You can use this to inform your content strategy, using the primary keyword in your article Title, and variations in the sub-headers and throughout the article to help it rank for many of the keywords in the cluster.
These results can also be downloaded as a CSV file by clicking the "Download Results" button. This will download a CSV file with all the same information.
Here is an example of the resulting CSV file.
Now you can use these keyword groups to create a content strategy, or use them to inform your existing content strategy.
You can use the primary keyword in your article title, and variations in the sub-headers and throughout the article to help it rank for many of the keywords in the cluster. Ideally you want to create an article for every cluster created, but this is not always possible, if so focus on the most relevant topics with the highest volume.
Creating articles to cover a niche in it's entirety will help you become a topical authority, and help you dominate the search rankings in your niche.