# SEO Content Brief Template

Fill in every section before handing the brief to a writer. Example values below come from a home coffee gear site so you can see what a completed brief looks like. Replace them with your own project data.

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## 1. Target Keyword and Cluster

- **Primary keyword:** best french press
- **Cluster:** French Press Buying (best french press, french press coffee maker, large french press)
- **Pillar page this supports:** /coffee-brewers
- **Target URL:** /best-french-press

## 2. Search Intent

- **Intent type:** Commercial (buyer comparing products, not ready to check out yet)
- **What the searcher wants:** A ranked list of french presses with clear recommendations by budget, size, and material, plus enough context to pick one confidently.
- **What they do NOT want:** A history of the french press, a brewing tutorial as the main content, or a single-product review.

## 3. SERP Notes

Review the top 10 Google results for the primary keyword and record:

- **Dominant format:** Listicle roundup ("The 8 Best French Presses of 2026")
- **Top 3 results:**
  1. Wirecutter-style roundup with tested picks and a "how we tested" section
  2. Coffee blog roundup with picks by category (best overall, best budget, best glass, best travel)
  3. Publisher roundup with comparison table near the top
- **Common headings across results:** Best overall, Best budget pick, Best stainless steel, How we tested, What to look for in a french press, FAQ
- **Content gaps to exploit:** No top result compares carafe sizes in cups per person, and none addresses plunger mesh replacement parts.
- **Word count range of top results:** 2,000 - 3,500 words

## 4. Outline

- **H1:** The Best French Presses for Every Kitchen (Tested and Compared)
- **H2:** Our top picks at a glance (comparison table)
- **H2:** Best overall french press
  - **H3:** Why we picked it
  - **H3:** Who should skip it
- **H2:** Best budget french press
- **H2:** Best stainless steel french press
- **H2:** Best large french press for households
- **H2:** What to look for in a french press
  - **H3:** Carafe material: glass vs stainless steel
  - **H3:** Size guide: cups per person
  - **H3:** Mesh filter quality and replacement parts
- **H2:** How we tested
- **H2:** Frequently asked questions
  - **H3:** What size french press should I buy?
  - **H3:** Is glass or stainless steel better?
  - **H3:** How long does a french press last?

## 5. Entities and Terms to Cover

Include these naturally in the copy: plunger, mesh filter, carafe, borosilicate glass, stainless steel, double-wall insulation, coarse grind, steep time, 34 oz, 8-cup, immersion brewing, sediment, replacement screen.

## 6. Internal Links

- **Link TO this page from:** /coffee-brewers (pillar), /how-to-use-a-french-press, /coffee-to-water-ratio
- **Link FROM this page to:** /how-to-use-a-french-press (anchor: how to use a french press), /best-burr-grinder (anchor: a consistent coarse grind), /french-press-ratio

## 7. Meta Title and Description

- **Meta title (55-60 chars):** The 8 Best French Presses of 2026, Tested and Ranked
- **Meta description (150-160 chars):** We tested the most popular french presses for heat retention, filter quality, and durability. See our top picks for every budget and household size.

## 8. Specs

- **Word count target:** 2,500 - 3,000 words
- **Tone:** Practical, first-person testing voice, US English
- **Due date:**
- **Writer:**
- **Reviewer:**